If you’re a tea business owner, you’re probably already aware of the importance of tea packaging. After all, it’s the first time a customer discovers your brand!
You will have the world’s highest-quality and most remarkable tea, as well as a dedicated team that crafts your items with precision and care… Your potential consumers will be unable to find you if you do not have a brand plan in place, as well as memorable visual designs.
Grab a copy of our free branding workbook for wellness businesses to get started on building your tea brand:
1- Know What Your Customer Wants:
If you try to reach “everyone who likes tea” with your tea packaging, website, and social media material, you’ll quickly realize you’re casting a large net. When you want to reach out to everyone, you end up reaching out to no one.
Instead, consider one particular target user who will benefit the most from your offering. Are they tea aficionados? Have they travelled the globe sampling various tea varieties? Do they know what temperature each form of tea should be steeped at? If that’s the case, they’ll most likely want to see information on your packaging on where your ingredients come from and why your tea is of such high quality.
Your tea packaging would also be determined by the lifestyle of your ideal customer. Loose-leaf tea might not be the most attractive choice for them if they live a hectic on-the-go lifestyle and prefer items packed for convenience.
2- Set Your Brand Apart from Others:
each They could also purchase from any of your rivals. And unless you put your tea brand in such a way that consumers can see what makes you unique right away, they will.
To differentiate yourself from the competition, you must first decide who your true rivals are. Teavana, Taco, and Celestial Seasonings are not your biggest rivals if you’re just getting started and are currently available in hyper-local grocery stores and farmers markets. These businesses have progressed well beyond the startup stage and are now operating at a far higher level.
3- Create Unique Visuals:
Your visual brand identity would be the first thing people see on your tea packaging, website, and social media posts. When your ideal customers discover or engage with your tea, the colors, shapes, fonts, logo, and overall feel of your brand can affect how they feel.
This is good news because you have full power over all of these visual elements! For tea businesses, here are some specific visual branding guidelines:
4- Have Perfect Tea Packaging:
When it comes to tea packaging, remember the following:
- What the perfect customer is looking for (the top priority)
- What are your rivals up to?
Do all of the top rivals use rectangular boxes? If that’s the case, cannisters or tins may help you stand out. Price can be a concern, particularly if you’re a startup, so if you need to start with a less costly packaging option to keep costs down, that’s great.
To be successful, your label’s front page should feature beautiful and appealing visuals that set it apart from the competition. On the front, you can just have the bare minimum of written details about your tea – only enough to entice your target customer. If the packaging is too cluttered or confusing, people’s eyes will glaze over it.
5- Build an Emotional Connection with You Client:
As you can see, the tea packaging’s visual designs are the most important way to attract and communicate with customers. However, via your website, social media pages, and email list, you can use content marketing to create connections and relationships.
You feel instantly at ease when you come across these photos and engage with their brand. There is a clear visual look and feel that makes the viewer trust it.
On the other hand, if you wanted to create a more vibrant and energetic brand, you’d want to use more vivid and bright images – and maybe switch up the styles between photographs, text-based messages, videos, and other media.
Email marketing is a perfect way for tea companies to establish relationships with potential customers. You can entice them to enter your list by providing a discount or a valuable free resource in return for their email address.
Once they’ve signed up for your list, you can give them an email sequence with fascinating tea details, behind-the-scenes information about your business, and purchase opportunities. Your email blasts’ content will be decided by your brand’s characteristics.