Nothing can eliminate the excitement of SEO ranking of the newly designed website. SEO is an important factor to increase the search engine ranking, organic traffic, and conversion after publishing your content, but sometimes we forget about the SEO algorithm we should follow; that’s why your website hurts by the conversion rate.
Website Migration: The maximum marketers and web developers do not consider when migrating a website are how the Search engine functions and the effect of migration on your organic traffic. Migrating your website to on SEO prospect is not a simple task that can be performed in Sigle night. An SEO migration requires intense research, execution, planning, and monitoring to assure post-launch site maintenance and increase organic visibility. It is a long-term activity requiring multiple resources, including SEO, digital marketing, and a web development team, to perform this vital task successfully.
What is website migration?
A website migration a website belongs to substantial URL, content, structure, UX/UI design, and platforms you use. The dependency is ranging from updating the layout to alter the URL structure or relocate your website to a brand-new domain or Content Management System (CMS)
Types of website migrations:
Protocol: Converting your website protocol from HTTP to HTTPS
Subdomain: Changing your website from www.sitename.com to newsubdomain.sitename.com
Domain: Change your web URL from www.olddomain.com to www.newdomain.com
Top-level domain: Alter your website URL from .com to .org, .net
Content Management system: You are changing your site from your current CMS platform to another CMS platform and for example, moving from WordPress to Joomla.
Redesign your website: Doing modification of your website layout to revamp your website aesthetically with changes of coding from the scratch
Structural: Altering the website architect, which normally means changing the user flow of the website URL on which website has been developed.
Hybrid combination: Using a combination of the above-mentioned migration
What is an SEO migration?
SEO migration is a technique of transferring search engine ranking, indexing, authority signals to resonate with the revolution of your website or structure of the website URL. An SEO migration assures that you don’t have to lose search engine visibility with respect to traffic and ranking when performed a website migration.
Why do you need to consider SEO in a website migration?
The short and simple answer would be to acquire organic visibility and equity over time. It would be achieved by using proper keywords with their density that your target users use to find at your website. When you alter your content, URL, and overall website, your search engine gets a signal about your website and the metrics you have applied. That’s why you need SEO in website migration. It is applied to boost your website ranking. The main objective of website migration is to reduce traffic loss as much as possible. Performing SEO migration takes care of your website and ensures the traffic losses won’t happen.
A website migration SEO Checklist
There are plenty of checklists, but here we mention some basic points you need to check during a website migration.
Check whether the website migration is the right choice
The consequence of website migration is often the temporary loss of traffic. It happens because Google needs time to process the alteration and up-gradation of the index as per the norm. You should meticulously execute site migration to alleviate traffic fluctuation.
Crawl your site before migration
Crawl your website with the professional tool Screaming Frog, and ensure to save the crawl for the future. To ensure nothing ends up getting lost due to transition, make a list of URLs of the old website. Utilize this is as an opportunity to find out any crawl issues and redirects that present on the old website.
Benchmark your Google analytics data
Create a copy of Google Analytics data; you will require data so that you can quickly determine if any traffic is lost after the migration.
Check all URLs from old to new.
It is important to have a spreadsheet with lists of old URLs and each new URL. Ideally, during a site migration, all old pages are present on the new website. So, it is quite natural that deleting a page eliminates the efficacy to apprehend search engine traffic.
The HTML links on your contemporary website should redirect to your new website, not the old one. The best way to modify the URL links is by searching and restore the operation on your database. The operation should be wind up so that it upgrades the domain name without altering the folder architect.
Clear up duplicate content from the website
Various missteps during the migration process can result in duplicate content issues. Be aware of these issues, and take steps to avoid them.
Different wrong steps during the migration process lead to duplicate content issues. So, it is essential to resolve duplicate content issues from the website and take the step to prevent them
Ensure a customize 404 page is in place
Custom 404-page support users easily find out your recent website and identify something valuable if they land on a page that no longer exists.
Properly manage PPC
Last but not least, you should take care of the PPC campaigns you performed with your old website. It is also a big point of the website migration SEO checklist. So, upgrade your PPC campaigns campaign so that they can redirect to the new website.
Web development company in India suggests that it is important to cover all website migration SEO checklist points to avoid temporary traffic loss. If you perform this process strategically, you can mitigate the website traffic issues